The Social Marketing Certification tests your knowledge of the core principles of social media marketing. Internal Content Curation for Social Media, External Content Curation for Social Media, The Value of a Business Blog for Your Content Strategy, Effective Best Practices for Sharing Content, Best Practices for Sharing Content on Twitter, Best Practices for Sharing Content on Facebook, Best Practices for Sharing Content on LinkedIn Company Pages, Best Practices for Sharing Content on Instagram, Best Practices for Sharing Content on Pinterest, Best Practices for Sharing Content on Snapchat, How to Choose a Subject for Your Instagram Photo, How to Take Instagram Photos on Your Phone, Best Practices for Editing Photos on Instagram, Instagram Stories: Getting Creative with Editing Features, Best Practices for Sharing Content on YouTube, Behind the Scenes of a Facebook Live Event, Social Media Marketing & Management Dashboard - Hootsuite. Chapter 6 OverviewLesson 1: Social Advertising Fundamentals1.1 The Value of Social Advertising1.2 Facebook Ad Options1.3 Instagram Ad Options1.4 Twitter Ad Options1.5 LinkedIn Ad Options1.6 Google Ad OptionsQuiz. We suggest moving this party over to a full size window. Creation? Get Started Learn about setting Goals, Objectives, KPIs, and Tactics, laying out timing and key dates, budgeting, defining brand persona and voice for social channels, incorporating content marketing into a social context, social media governance and crisis management, and measuring ROI. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. What is Social Content Curation vs. Learn how to grow a following of relevant, interested people and the unique benefits of different social networks from a community-building perspective. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization. You’ll have 60 minutes to complete the 60-question exam. The Hootsuite Platform Certification demonstrates your knowledge of the Hootsuite dashboard. Take your social media marketing game to the next level with paid social media advertisements. More information can be seen here. © 2019 Hootsuite Media Inc. All Rights Reserved. Skip to main content. Or learn more about Social Marketing Certification, Senior Social Marketing Manager, Hootsuite, Inbound Marketing & Education Director, Hootsuite. Best Practices for Optimizing Social Media Profiles, Optimizing Your Profile Settings On Twitter, Strategic Best Practices for Twitter List, Optimizing Your Profile Settings On Facebook Pages, Strategic Best Practices for Facebook Pages, Optimizing Profile Settings on LinkedIn Company Pages, Optimizing Business Profile Settings on Instagram, Essential Components of a Social Media Strategy, How to Set Up the Roles and Responsibilities on Your Team, Implementing Social Media Governance within Your Organization, An Introduction to Advocacy and Community, Growing Your Social Media Audience and Community, Engaging with Your Social Media Community, Building an Employee Advocacy Program for Social Media, Best Practices for Running Social Media Contests, The Value of Content and the Importance of a Social Media Content Strategy, Creating a Content Strategy for Social Media, Creating a Content Calendar and Using It Effectively. The Value of a Social Media Strategy1.2 Essential Components of a Social Media Strategy1.3 Conducting a Social Media Audit, Lesson 2: Setting Strategic Goals2.1 Setting Goals, Objectives, and KPIs2.2 Budgeting for a Social Media Program, Lesson 3: Tactical Best Practices3.1 Tactics and Tools3.2 Factoring in Timing and Key Dates3.3 Specifying Brand Persona and Voice3.4 Putting Together a Content Game Plan, Lesson 4: Operational Considerations4.1 How to Set Up the Roles and Responsibilities on Your Team4.2 Implementing Social Media Governance within Your Organization4.3 Creating a Crisis Management PlanQuizRecommended Next Steps. Chapter 2 Overview1.1 Best Practices for Optimizing Social Media Profiles1.2 Optimizing Your Profile Settings On Twitter1.3 Strategic Best Practices for Twitter List1.4 Optimizing Your Profile Settings On Facebook Pages1.5 Strategic Best Practices for Facebook Pages1.6 Optimizing Profile Settings on LinkedIn Company Pages1.7 Optimizing Business Profile Settings on Instagram1.8 Optimizing Profile Settings on YouTubeQuizRecommended Next Steps. Get your Hootsuite Social Marketing Certification by passing a 60-question online exam,  testing your knowledge of the core principles of social media marketing. In this free certification course, you’ll learn how to build an effective social media strategy, increase your reach, create social content, and measure ROI.

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